ABOUT US
Check out our AI-generated team photo - we're located across the US and Canada, so this fun photo may be fake but we are the real deal!
Servant Leadership for Multifamily Communities
Azara is both an apartment investment syndicator and an incubator to develop ethical leadership in the multifamily space. We pair new multifamily investors with seasoned pros and pursue investment opportunities from a servant-leadership perspective.
While many great and ethical syndicators are out there, there are also a growing number of over-hyped multifamily gurus who turned this business into a get rich quick promise. Consequently, Heidi Pliam founded Azara LLC to make a difference. Her vision was to teach people how find and manage investment opportunities with high integrity and discipline. Quite simply, by creating more "good guys" we can drown out the "bad guys."
While there is never a guarantee of a return on any investment, experience matters, and so too does genuine caring – caring about not just investors, but the entire ecosystem of people who make up a thriving multifamily community.
By aligning tenant, community and investor interests, we experience less turnover, less community agitation, all of which promote healthier, stable investments you can feel good about owning. We are in the people-helping business, but we’re not confused by mission. We know we owe primary fiduciary duties to our investors, and we take that very seriously.
Our Elite Team
Azara’s leadership team brings together cross-disciplinary expertise in law, finance, operations, research, and investments. United by a shared vision and values, we apply disciplined underwriting and operational excellence to protect capital, unlock value, and deliver strong performance
Heidi Pliam
Founder & CEO
With nearly 30 years as an attorney and extensive experience as a serial entrepreneur, Heidi specializes in guiding asset managers through complex challenges and resolving partnership disputes. At Azara, she sets the strategic direction, oversees asset management, and shapes the company’s vision and culture, driving disciplined, value-focused execution in multifamily investments.
Steven Loewer
Vice President of Finance
Key architect of Azara’s financial stewardship, Steven brings more than $400 million in closed deals and deep expertise in deal analysis and investor relations. His reputation: disciplined, data-driven, and absolutely transparent with stakeholders.
Mary McMahon
Acquisitions Manager
Mary manages the acquisitions specialists and assists the Operation Manager in ensuring accountability and precision across transactions. Her strength lies in creative structuring and strategic execution, bolstered by experience from residential to multifamily assets.
Lacey Hastings
Operations Manager
Lacey balances working as an ICU nurse raising a family and building her real estate portfolio. As Operations Manager for Azara, Lacey integrates process tracking and compliance, overseeing internal workflows and pipeline operations. Her expertise in KPI-driven management makes sure every deal transitions smoothly from LOI through closing.
Cody Simioni
Investors Relations Manager
Cody brings over 15 years of combined military, law enforcement, and real estate experience. His disciplined background as an infantryman and police officer provides the foundation of leadership and integrity that drives his approach to real estate. Cody focuses on building trusted investor relationships, sourcing high-quality investment opportunities, and delivering exceptional service with transparency and consistency. His mission is to create long-term value for investors while fostering lasting communities.
Abraham Fuentes
Acquisitions Specialist
Abraham is a Flight Paramedic with a HEMS program in Wisconsin and multifamily real estate investor specializing in off-market acquisitions. With 10 years in emergency medical services across city 911, rural 911, and ground and air critical care transport, Abraham brings analytical precision and systematic processes to identifying value-add multifamily opportunities. He leads a direct-to-seller acquisitions team conducting daily outreach to property owners in key markets across the US.
Noah Armstrong
Chief Tech Officer
Noah Armstrong is the Chief Technology Officer and an investor entrepreneur focused on cash flowing real estate and service based businesses. He holds a bachelor’s degree in computer science and applies a systems driven, technology first approach to acquisitions and operations.
With a strong interest in AI tools and automation, Noah builds scalable workflows that improve efficiency, decision making, and long term performance.
Erik Kuhi
Acquisitions Specialist
Erik Kuhi focuses on sourcing and evaluating multifamily opportunities for Azara Property Group, with a specialization in co-living strategies that enhance affordability and community. Drawing on a background in healthcare IT and years of real estate investing experience across single-family, multifamily, and land, Erik combines strong problem-solving skills with creative deal-making to uncover value-add opportunities. His mission is to deliver high-quality housing solutions while creating lasting impact for residents, communities, and investors alike.
Geographic Focus
Flexible—targeting strong, stable secondary and tertiary U.S. markets.
Asset Class
Value-add multifamily, workforce housing, and stabilized Class B/C properties.
Investment Strategy
Data-driven market selection and stress-tested underwriting, operational superiority, always striving to be best-in-class in whatever asset and market we go after.
Returns
Our returns depend on which of three business models we implement. Larger value add projects sold in 3-5 years will target higher IRRs than modest-sized assets with longer holds. The long-term holds target the highest CoCr we can generate based on operational excellence. Finally, we anticipate social impact assets will also be long-term holds targeting strong Cash on Cash returns, but projecting those returns similarly depends on the specific social impact services our partners are implementing. Each investment opportunity needs to be evaluated at the time with the information we provide. And of course, no returns are ever guaranteed. However, part of the Azara difference is our transparency about projections and disclosures, so you can make an informed decision before you invest.
Risk Management
Thorough due diligence, conservative debt structures, strong investor alignment, and open reporting.
Sourcing & Underwriting
Detailed market research, creative deal-making, and partnership-driven capital solutions.
Impact extends beyond profits
communities benefit from improved living conditions and responsible stewardship.
Email: [email protected]
Phone: (612) 466-0423